A culture of integrity: 'honesty and trustworthiness'

A competitive culture: "pioneering and innovating"

A win-win culture: "win-win cooperation"

A culture of execution: 'injunctions and prohibitions'

A pragmatic culture: 'Even if you succeed, don't make it public'

A culture of gratitude: 'Be kind to customers and employees'

A culture of dedication: 'Give first, then take'

A responsible culture: 'Be brave enough to take responsibility'