Establishing a brand for enterprises requires the integration of three products

The economic strength of a region relies on enterprises, and the strength of an enterprise depends on the vitality of its brand. Some people believe that creating a brand is enough as long as the product quality is good and the customer is satisfied, which only explains some of the reasons.

The true meaning of brand vitality must be the organic combination of "product, enterprise quality, and character", that is, "three qualities in one". Advanced enterprises at home and abroad such as Panasonic and Haier have achieved this in Brand management.

A good brand must first have good products. A product is a concentrated manifestation of a company's comprehensive competitiveness, and it is also an internal basis for a brand to gain popularity, reputation, and credibility in the market. Without this, even excellent sales have a very limited driving effect. Good products are produced through the coordination and cooperation of various links such as personnel, machinery, materials, law, and environment in enterprises.

A good brand also needs good products. Enterprise quality refers to the management taste of an enterprise. The management philosophy, management mode, quality system, marketing activities, human resources, etc. of an enterprise will be comprehensively imprinted in the management process, ultimately forming the brand image of the enterprise. The taste of management is reflected in the refinement and innovation of management. The foundation of refinement is basic management and on-site control, while the main focus of innovation is automation and mechanization, with the aim of improving production efficiency, energy conservation, and consumption reduction.

Good brands ultimately rely on good character. Character is the quality of enterprise leaders and employees, and most importantly, the quality of management personnel at all levels. The cultural quality of enterprise leaders is the commanding point of brand strategy, determining its direction and level; The quality of enterprise employees is the foothold of brand strategy, determining the foundation and speed of brand strategy. There are four measures to improve the quality of employees: firstly, to strengthen the sense of responsibility; Secondly, improve execution ability; Thirdly, enhance work ability and level; The fourth is to strictly assess and reward and punish.

The relationship between the "three qualities of an enterprise" is interrelated and progressive, with "character" as the core, "enterprise quality" as the foundation, and "product" as the embodiment.

To create a good brand, it must be a combination of "three products in one", which is the result of the combination of advantages in each link of the brand building chain. It requires the core guidance of a sustainable corporate culture, precise market judgment, constantly advancing sales and competition, scientific and reasonable operation coordination, advanced supply of high-quality and affordable raw and auxiliary materials, meticulous organization and control of processes, equipment, frontline personnel, and meticulous and strict quality inspection and testing - any link has problems, It will affect brand quality and brand creation.

Let's meticulously focus on the "three products" work in order to establish a good brand of Xinhualong!